Tech
Social Media Video Ideas to Engage Your Audience
When did you last watch a video on a social media platform? A couple of seconds or minutes ago, isn’t it? We know it must not have been a long time.
Videos have become a prevalent tool on social media nowadays because of customers’ habits, the rise in mobile usage, enhanced digitalization, and a boost in streaming services like Netflix, Amazon Prime, etc.
Social media video content has become an essential asset for enlarging your community and sharing your brand’s story. Although there is no perfect formula for creating great videos, using free video editor online tools or services anda few other ingredients can help you make excellent professional-looking videos in just a few minutes.
Ideas for creating unique social media videos
Let us look at some ideas for creating fascinating social media videos that will help drive traffic and increase conversion. This list has been curated after extensive research to cater to all your troubleshooting needs and make a personal connection with your audience.
Here are some of the significant pointers for you-
1) Begin with a Strategy- Before creating any content, you should plan to create videos. You should research a few things, such as your target audience, creativity, competitors, age group, demographics, budget, content scheduling, etc.
Once you know these factors, it will facilitate the entire video creation process and ensure its success. For example, if your company sells home décor products, you should post more on Facebook and Instagram, thus creating videos accordingly.
2) Invest in basic equipment- Businesses these days have made social media videos the core of their marketing strategies. The reason behind it is that the investment is minimal as you can make videos by using a Smartphone or webcam. You do not need any grand production equipment or a big team for this; you can just opt for a free video editor to make a perfect video.
You can purchase LED lighting, external microphones, and tripods; in fact, you can also invest in a professional video camera if your budget allows.
3) Film high-quality video Videos of all types are winning hearts worldwide, be it on any social media platform. However, you need to make high-quality video content as both the viewers and the platform expect premium content. Recently, Instagram stated that they would deprioritize blurry videos with low resolution.
Thus, you should focus on creating the finest videos using a solid light source, recording in a quiet room with acoustics, and using a tripod to ensure your video isn’t shaky and recording from a prime camera. Do not forget to clean the lens before shooting. You can shoot from your smartphone or purchase a good camera if you have a budget.
4) Opt for the right video orientation- There are numerous options to select when creating a video, such as full screen, landscape, portrait, and square mode. You must be thinking about deciding which one to choose; the first thing you need to think about is your target audience.
For example, if half of the customers are using mobile and the remaining clients are using a desktop, you should use square mode as it fits and appears good on both platforms. Select portrait mode for TED talk videos as people usually watch them on their mobiles, etc.
5) Select your video types- You can create various kinds of videos, but the point is which one suits your business requirements. Not all videos are made the same way, plus wide-ranging videos are posted on different platforms.
Therefore, you can create educational videos to increase brand awareness amongst new customers, behind-the-scenes videos to entertain the audience, interview videos to provide more authenticity to your brand, how-to videos or explainer videos showing the usage of your product, and testimonial videos that help create social proof for your brand.
6) Make the first few seconds impressive- No matter what industry or niche you are in, there is a lot of competition, and content creators know this well. More than 500 hours of video were uploaded to YouTube every minute as of June 2022. This is equivalent to about thirty thousand hours of freshly uploaded content every hour. Thus, the first few seconds of your video are very crucial and must be astutely used if you do not want your audience to skip your video.
7) Create a plan for audio-off viewers- How do you watch videos when you scroll through Instagram or Facebook, sound on or off? Many people at work cannot keep the sound on. Thus, you must be creative with how you frame your video.
The video should be created to understand the message without putting the sound on. You can include the description comprehensively or place overlay text in your video.
8) Keep your videos short- If your videolastsfor more than10 minutes, it becomes less likely that the majority of the viewers will watch the full video. Thus, try and keep your videos short and crisp; you can do this by employing free video editor tools or AI video editing apps to let your audience know about the exclusiveness of your product, how it is different from others, and the benefits they can avail of by using it. Keep it short and convey your message within the first half of the video.
9) If you use Music, ensure you are allowed to do this:
Music makes the video more personal and engaging, catching customers’ attention and controlling viewers. However, you cannot use any song in your videos; you must get permission from the rightful owners before adding it. Else, the platforms might make a fuss about stealing copyrighted materials.
10) Optimise for different channels- According to a recent study, half of Gen Z and Millennials cannot imagine their lives without videos. Therefore, you need to optimize videos for different channels.
A couple of years back, people focused just on Facebook. Things have changed now, and to make a splash, you need to be on Twitter, Instagram, YouTube, Pinterest, and any network where your target audience converges. You can create the same videos on different social media platforms by making small changes, and this can be done quickly by utilizing easy-to-operate free video editor tools.
So, utilize these ideas for creating incredible social media videos that will help maximize your brand or Business in an increasingly crowded space.